Client Background:
Transportes Mexpress is a new cross-border transportation company specializing in shipping between the United States and Mexico.
Design Approach:
Breaking the Mold: I recognized the need to break away from the traditional, often dull, branding of the trucking industry.
Vibrant & Forward-Thinking: A vibrant color palette and a modern design aesthetic were implemented to convey a sense of energy, innovation, and progress.
Standing Out: The logo and visual identity were designed to be eye-catching when on the road and memorable, ensuring Transportes Mexpress stands out in a crowded marketplace.
Meet Mexpress
Trucking Company
