During my time at Tribal Credit, a leading financial solution provider for businesses, I oversaw brand identity across all platforms, playing a pivotal role in shaping Tribal Credit's visual identity.
Key Projects & Big Wins:
1. Led the in-house redesign of Tribal Credit's website, successfully eliminating the need for costly external agencies.
2. Created two successful paid campaigns. In addition to designing the visuals, I took on the responsibility of crafting the messaging, as I became responsible for the Marketing department post-restructuring.
3. Collaborated with the Tribal Finance team to develop the visual identity for Tribal Credit's blockchain solution, aligning it with our brand guidelines.
My time in Tribal
Nov 2021 — Feb 2024